Lauritz Knudsen Electrical and Automation onboards L&K Saatchi & Saatchi India as advertising partner

Lauritz Knudsen Electrical and Automation onboards L&K Saatchi & Saatchi India as advertising partner

Lauritz Knudsen Electrical and Automation, formerly known as L&T Switchgear, has partnered with L&K Saatchi & Saatchi, a part of Publicis Groupe India, as its new advertising agency. It has unveiled a powerful campaign to enhance brand resonance and align with the new identity following its acquisition by Schneider Electric in 2020. The campaign seeks […] The post Lauritz Knudsen Electrical and Automation onboards L&K Saatchi & Saatchi India as …

Lauritz Knudsen Electrical partners L&K Saatchi & Saatchi for new ad campaign

Lauritz Knudsen Electrical and Automation, previously known as L&T Switchgear, has chosen L&K Saatchi & Saatchi, part of Publicis Groupe India, as its new advertising partner. The partnership marks the launch of a comprehensive campaign to enhance brand resonance and align with its new identity following the acquisition by Schneider Electric in 2020. The campaign […]

Lauritz Knudsen Electrical and Automation picks L&K Saatchi & Saatchi as advertising partner

Delhi: Lauritz Knudsen Electrical and Automation, formerly known as L&T Switchgear, has partnered with L&K Saatchi & Saatchi, a part of Publicis Groupe India, as its new advertising agency.  It has unveiled a campaign following its acquisition by Schneider Electric in 2020. The campaign seeks to strengthen the trust and heritage associated with the L&T Electrical & Automation brand under its new name – Lauritz Knudsen. Directed by filmmaker Ashi…

Lauritz Knudsen Electrical and Automation announces L&K Saatchi & Saatchi India as its advertising partner

Lauritz Knudsen Electrical and Automation, formerly known as L&T Switchgear, has partnered with L&K Saatchi & Saatchi, a part of Publicis Groupe India, as its new advertising agency. It has unveiled a campaign to enhance brand resonance and align with the new identity following its acquisition by Schneider Electric in 2020. Directed by filmmaker Ashim Ahluwalia and featuring an anthem by Shankar Mahadevan, the film opens with shot of L&T Switchg…