How Dr Pepper’s ‘Fansville’ Campaign Stays Relevant and Drives Outcomes

Lane Kiffin’s appearance in a new Dr. Pepper’s Fansville ad is good for a laugh

LSU football coach Lane Kiffin is starring in a new Dr. Pepper commercial that pokes fun at criticism of his move from Ole Miss to the in-conference foe Tigers.

Lane Kiffin Stars In ‘Fansville’ Season 9 From Dr Pepper

Dr Pepper's "Fansville" campaign is celebrating its ninth season, officially becoming the longest-running ad campaign in college football history.

How Dr Pepper’s ‘Fansville’ campaign stays relevant and drives outcomes

Keurig Dr Pepper marketer Derek Dabrowski digs into how the college football campaign, now in its ninth season, is lifting sales through personalization.

Lane Kiffin stars in new Dr. Pepper commercial: 'Illegal lane change'

LSU coach Lane Kiffin is the star of a new Dr. Pepper Fansville commercial that will begin airing this fall. In the ad, Kiffin is pulled over by an officer — legendary Oklahoma linebacker Brian Bosworth — for making an “illegal lane change.” Here’s a clip of the 15-second ad: Kiffin, of course, made a big change this past year when he moved from Ole Miss to LSU. He will make his highly-anticipated return to Oxford in Week 3 of the 2026 college …