US EditionLamborghini drops EV plan in favor of future plug-in hybrids
Lamborghini cites weak electric vehicle demand and high costs for scrapping the all-electric Lanzador, planning a plug-in hybrid model and aiming for a fully hybrid lineup by 2030.
- Recently, Lamborghini confirmed it has cancelled the all-electric Lanzador concept due in 2028/2029, with CEO Stephan Winkelmann saying it will be replaced by a plug-in hybrid in the same timeframe.
- After more than a year of consultations, Lamborghini concluded weak customer interest and flattening acceptance made a pure EV financially risky, with company leadership calling it an 'expensive hobby' by late 2025.
- The Lanzador concept unveiled in 2023 showed two e-motors producing over 1,000 kilowatts, while Lamborghini already sells the Urus PHEV with 789 horsepower and 37 miles electric range.
- By 2030, Lamborghini intends its entire lineup to be plug-in hybrids with four models by decade’s end, adapting the Lanzador architecture to meet emissions rules and preserve brand character.
- Analysts note Lamborghini's move underscores a split among rivals, as Ferrari presses ahead with the Luce, and Bentley plans a battery-only model later this year, amid EU 2035 rules.
85 Articles
85 Articles
Lamborghini Pulls the Plug On Its $500,000 Electric Supercar Because It's Not Noisy Enough
Turns out wealthy people prefer their cars to be powerful and noisy. Lamborghini CEO Stephan Winkelmann just canceled the company’s all-electric Lanzador supercar after discovering that demand among his millionaire customers was “close to zero.” The Italian automaker is pivoting entirely to plug-in hybrids by 2030. The decision came after more than a year of customer research, dealer feedback, and market analysis that revealed a harsh reality: w…
Lamborghini, like many luxury manufacturers, is rethinking its electric strategy. According to brand boss Stephan Winkelmann, the expected first electric car with the raging bull on its emblem will rely on a plug-in hybrid drive.
Lamborghini CEO axes $300,000 luxury EV, chalking it up to an 'expensive hobby' with 'close to zero' demand
Stephan Winkelmann said little consumer interest is a result of a lack of “emotional connection” to EVs because they don't have the growling and noise of internal combustion engines.
Lamborghini Scraps Lanzador as EV Supercar Demand Fizzles
Big legacy U.S. and European automakers are frantically dialing back their electric vehicle bets, scaling back once-hyped roadmaps to full electrification as demand for these vehicles implodes. The latest automaker to reverse course is not a mass-market sedan or SUV maker, but a luxury supercar brand: Lamborghini. CEO Stephan Winkelmann told the UK's The Sunday Times that he has ended plans to build EVs, saying customers are not seeking quiet su…
Lamborghini no longer wants to produce electric cars. Actually, in 2028 the electric sports car Lanzador should have come on the market, but now there are ... The post "Question near zero: Lamborghini presents production of e-cars an appeared first on Apollo News.
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