US EditionLamborghini drops EV plan in favor of future plug-in hybrids
Lamborghini cites weak electric vehicle demand and high costs for scrapping the all-electric Lanzador, planning a plug-in hybrid model and aiming for a fully hybrid lineup by 2030.
- Recently, Lamborghini confirmed it has cancelled the all-electric Lanzador concept due in 2028/2029, with CEO Stephan Winkelmann saying it will be replaced by a plug-in hybrid in the same timeframe.
- After more than a year of consultations, Lamborghini concluded weak customer interest and flattening acceptance made a pure EV financially risky, with company leadership calling it an 'expensive hobby' by late 2025.
- The Lanzador concept unveiled in 2023 showed two e-motors producing over 1,000 kilowatts, while Lamborghini already sells the Urus PHEV with 789 horsepower and 37 miles electric range.
- By 2030, Lamborghini intends its entire lineup to be plug-in hybrids with four models by decade’s end, adapting the Lanzador architecture to meet emissions rules and preserve brand character.
- Analysts note Lamborghini's move underscores a split among rivals, as Ferrari presses ahead with the Luce, and Bentley plans a battery-only model later this year, amid EU 2035 rules.
71 Articles
71 Articles
Lamborghini CEO axes $300,000 luxury EV, chalking it up to an 'expensive hobby' with 'close to zero' demand
Stephan Winkelmann said little consumer interest is a result of a lack of “emotional connection” to EVs because they don't have the growling and noise of internal combustion engines.
Lamborghini scraps first EV launch, calls development 'expensive hobby'
Lamborghini will cancel its plan to release an electric vehicle in 2028 due to what the company is calling a lack of consumer demand.Lamborghini CEO Stephan Winkelmann spoke with The Sunday Times in an interview and said the EV will no longer join its lineup after the company's analysis found little demand for the EV, which was named the Lanzador in 2023. The company is owned by Volkswagen through its subsidiary, Audi.Winkelmann told The Sunday …
Lamborghini Scraps Lanzador as EV Supercar Demand Fizzles
Big legacy U.S. and European automakers are frantically dialing back their electric vehicle bets, scaling back once-hyped roadmaps to full electrification as demand for these vehicles implodes. The latest automaker to reverse course is not a mass-market sedan or SUV maker, but a luxury supercar brand: Lamborghini. CEO Stephan Winkelmann told the UK's The Sunday Times that he has ended plans to build EVs, saying customers are not seeking quiet su…
An expensive hobby: Lamborghini shelves its first EV project
The decision comes after internal debate stretching more than a year, according to CEO Stephan Winkelmann. Market testing and dealer consultations showed that Lamborghini's core buyers, many of whom collect combustion-powered models for their mechanical character and sensory appeal, had little enthusiasm for a sleek grand tourer without a V8...Read Entire Article
Lamborghini cancels first EV model
Lamborghini canceled its first electric model, the latest sign of the shifting vibes around the EV market. The Italian supercar maker announced the Lanzador project in 2023, but its release had already been delayed by a year to 2029. The company’s CEO told The Sunday Times that “the market and customer base are not ready” and that all-electric engines could not yet deliver the “emotional experience” that its customers want. Lamborghini is not al…
Coverage Details
Bias Distribution
- 42% of the sources lean Left, 42% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
