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Australia Set to Implement New Gambling Advertising “Opt-Out” Register, to Be Paid for by New Levy on Sportsbooks
The compromise adds a national register and tighter online ad rules as Labor and the Coalition move to pass gambling reforms this week.
Prime Minister Anthony Albanese and Opposition Leader Angus Taylor reached a tentative deal on Monday to pass the Interactive Gambling Bill 2026, establishing a national opt-out register for wagering advertisements.
Months of negotiations regarding gambling reform led to this compromise, balancing calls for a total ban against industry resistance to broader restrictions on promotion laws.
The Australian Communications and Media Authority will administer the 'one-stop shop' register, funded through a new levy imposed on licensed interactive wagering service providers rather than taxpayers.
New legislation introduces restrictions on inducement-based marketing, including a cooling period for new accounts and requirements that platforms verify users are over 18 before displaying gambling content.
Some industry sources questioned the technical feasibility of the approach, while critics labeled the 'triple lock' system as too onerous for users managing individual online accounts.