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Kroger Has Stopped Selling Red Bull Nationwide, Grocer Confirms
Kroger said it is replacing Red Bull with other energy drinks as CEO Greg Foran pushes back on supplier price increases and expands private-label sales.
- Kroger removed all Red Bull products, coolers, and displays from its stores and fuel centers nationwide by August 31, officially discontinuing the energy drink across the chain.
- CEO Greg Foran pledged to lower prices and said he would not tolerate vendors 'using inflation' to boost sales when customers are clearly 'under pressure.'
- Foran, a former Walmart executive, will prioritize private-label brands if vendors don't offer acceptable prices; these house brands generated $39 billion in sales last year, more than a quarter of Kroger's $148 billion total revenue.
- While Red Bull is gone, Kroger continues to stock competing energy drinks including Monster, Alani Nu, Bloom, Rockstar, and NOS for shoppers seeking caffeine alternatives.
- As of September 17, Kroger's website displays a notice that Red Bull is 'currently out of stock,' though the company has not provided an official reason for discontinuing the product.
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Tuscaloosa NewsReposted by 
The Montgomery Advertiser
The Montgomery AdvertiserRed Bull pulled from Kroger stores, including Alabama
One of the nation’s best-known energy drinks disappeared from Kroger stores. The reason remains unclear. Here's what to know.
·Tuscaloosa, United States
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Coverage Details
Total News Sources15
Leaning Left4Leaning Right2Center8Last UpdatedBias Distribution57% Center
Bias Distribution
- 57% of the sources are Center
57% Center
L 29%
C 57%
14%
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