Chipotle Lands in Seoul, Begins Asian Expansion
4 Articles
4 Articles
The American Mexican restaurant franchise “Chipotle Mexican Grill (Chipotle Mexican Grill)” has opened its first Asian store in Korea. The plan is to expand the market by using Korea as an outpost for Asian business. On the 1st, Chipotle held a media conference at Chipotle Gangnam in Seocho-gu, Seoul to celebrate its entry into Korea and revealed its brand philosophy and domestic business strategy. The Gangnam branch is scheduled to officially o…
Chipotle to open first Asian restaurant in South Korea
Sangmidang Holdings President and Chief Visionary Officer Hur Hee-soo speaks during a press conference in Seoul on Sept. 1. [Photo courtesy of Sangmidang Holdings] U.S. fast-casual restaurant chain Chipotle Mexican Grill will open its first Asian location in Seoul on Sept. 2 as part of its push to expand into the region, its South Korean operator said on Sept. 1. S&C Restaurants Holdings said that the new restaurant, located in southern Seoul, w…
[Digital Daily Reporter Yoo Chae-ri] "The Korean market is more than just the first branch in Asia. It will serve as a benchmark for Chipotle's expansion across Asia." Chipotle CEO Scott Boatwright made these remarks at a media briefing held at the Chipotle Gangnam branch in Gangnam-gu, Seoul, on the 1st. He added, "Korea is an ideal location to launch our expansion into Asia and has enormous growth potential." The Chipotle Gangnam branch, whi…
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