Kohl’s Expands Private Label Athleisure Line to Kids

Kohl’s Expands FLX Private Brand to Kids and Pre-teens

Monday's launch reflects how the Menomonee Falls, Wisc.-based, family-oriented chain is doubling down on proprietary merchandise.

Kohl’s expands private label athleisure line to kids

The struggling department store is leaning on its proprietary brands to offer value while protecting margins.

Kohl’s expands private label athleisure line to kids – RetailWit

​[[{“value”:” Dive Brief The struggling department store is leaning on its proprietary brands to offer value while protecting margins. Published Sept. 29, 2025 An extension of one of its better-performing private labels is part of Kohl’s strategy to expand its owned-brand portfolio. Courtesy of Kohl’s “}]]