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Kodak Has Overtaken Fujifilm as Japan's Film Brand of Choice

Summary by PetaPixel
Last year, Kimiyasu Morikawa published the first comprehensive film usage survey conducted in Japan, giving insight into usage habits, brands, and more. It is the only publicly available recurring survey of film photographers in Japan and is now in its second year.
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PetaPixel broke the news in San Francisco, United States on Monday, August 17, 2026.
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