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Kering drops 11% as luxury braces for tough winter

Kering stuck with its turnaround plan and raised store-closure targets after Gucci’s 6% sales drop missed analyst forecasts.

  • Shares in Gucci-owner Kering fell 10% on Friday, October 23, 2026, after the group reported a 6% sales drop at Gucci, worse than the 5.4% decrease analysts expected.
  • Kering reported revenues of 3.35 billion euros for the third quarter, struggling with a sector-wide slowdown in demand across China that dampened its primary profit engine.
  • CEO Luca de Meo is accelerating store closures, targeting 125 by year-end, while continuing a turnaround plan to revitalize brand desirability and consumer appeal.
  • LVMH and Hermes share prices dipped 1% to 1.5% as rising crude prices and economic pressures constrained consumer spending on luxury goods across the sector.
  • JPMorgan analyst Chiara Battistini noted that "the progress made on improving brand desirability remains in its very early stages," as Kering plans to intensify clienteling efforts throughout the fourth quarter.
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Gucci owner Kering drops 12% as luxury braces for tough winter

·London, United Kingdom
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The French luxury giant is heavily sanctioned by investors after disappointing results, especially for its Gucci brand in China. ...

·Brussels, Belgium
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MSNBCTV NEWS broke the news on Thursday, October 22, 2026.
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