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Keira Knightley and Joe Wilkinson to reunite for Waitrose Christmas advert

Keira Knightley and Joe Wilkinson return as their romance ends in a food-themed wedding in Waitrose’s new festive campaign.

  • On Tuesday, Waitrose will debut its latest Christmas advert featuring Hollywood actress Keira Knightley and Celebrity Traitors star Joe Wilkinson, continuing their "Love Actually-style" romance with a food-themed wedding.
  • Their on-screen relationship began in 2025 at the Waitrose cheese counter, where the pair bonded over a mutual love of Sussex Charmer mature cheddar. That chance encounter led to a date.
  • Titled The Perfect Gift 2, the new advert features Knightley in a wedding dress running barefoot through supermarket aisles. A Waitrose spokesperson said the actress "reprises her most personal role to date."
  • Despite the chaotic, surreal scenes of the bride running through the store, the couple successfully makes it down the aisle. The latest chapter of their unconventional love story concludes with a happy ending.
  • Viewers have questioned, "But will their festive love story have a happy ending?" as Waitrose aims to capture hearts again with this fresh dose of romance and dreamlike humor.
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Keira Knightley and Joe Wilkinson to reunite for Waitrose Christmas advert

Waitrose unveils The Perfect Gift 2, starring Keira Knightley and Joe Wilkinson in a festive wedding sequel as their Christmas advert romance continues.

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Daily Mirror broke the news in London, United Kingdom on Sunday, November 8, 2026.
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