Published 4 hours ago • loading... • Updated 38 minutes ago
Keira Knightley and Joe Wilkinson to reunite for Waitrose Christmas advert
Keira Knightley and Joe Wilkinson return as their romance ends in a food-themed wedding in Waitrose’s new festive campaign.
On Tuesday, Waitrose will debut its latest Christmas advert featuring Hollywood actress Keira Knightley and Celebrity Traitors star Joe Wilkinson, continuing their "Love Actually-style" romance with a food-themed wedding.
Their on-screen relationship began in 2025 at the Waitrose cheese counter, where the pair bonded over a mutual love of Sussex Charmer mature cheddar. That chance encounter led to a date.
Titled The Perfect Gift 2, the new advert features Knightley in a wedding dress running barefoot through supermarket aisles. A Waitrose spokesperson said the actress "reprises her most personal role to date."
Despite the chaotic, surreal scenes of the bride running through the store, the couple successfully makes it down the aisle. The latest chapter of their unconventional love story concludes with a happy ending.
Viewers have questioned, "But will their festive love story have a happy ending?" as Waitrose aims to capture hearts again with this fresh dose of romance and dreamlike humor.