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Kantar: Apple is the World's Most Valuable Brand at $10.7 Trillion

Apple maintained its leading position in the 2025 Kantar BrandZ Global Top 100 ranking, with its brand valued at $1.29 trillion, securing the highest brand valuation for the fourth consecutive year.
This ranking highlights a 28% increase in Apple's brand value compared to last year, driven by continued consumer confidence and its broad product and service ecosystem spanning devices, applications, and digital offerings.
The total brand value of the world’s leading 100 companies soared to $10.7 trillion, with Apple alone accounting for about 12% of that sum as technology firms like Google and Microsoft led the rankings.
Kantar’s valuation approach integrates financial metrics with data gathered from more than 4.5 million consumer surveys spanning 54 markets and 522 categories to evaluate brand value and performance.
Apple's dominance signals the growing importance of brand strength amid economic challenges, while rising brands in AI and retail sectors indicate shifts in market dynamics and competitive pressures.

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Kantar crowns Apple world's most valuable brand in 2025

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Adweek

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Kantar: Apple is the World's Most Valuable Brand at $10.7 Trillion

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3 days ago

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