Kansas Men's Hoops Signs a Five-Year Contract to Play in the Players Era Festival Through 2030-31
The deal gives Bill Self’s team a marquee November showcase and at least $1 million in NIL funding each year, organizers said.
- Kansas signed a five-year contract on Tuesday for the Jayhawks to participate in the Players Era Festival, locking the program through the 2030-31 season for a marquee early-season showcase and lucrative NIL stream.
- The Players Era is expanding to 24 teams this year, splitting into an eight-team tournament and a 16-team event played in Las Vegas over two weeks in November.
- Kansas coach Bill Self praised the event, saying, "The Players Era commitment to college basketball has been very impressive," and noted it creates high-level matchups and NIL opportunities.
- Players Era CEO Seth Berger said the competition delivers an "exceptional experience" for fans and athletes, while the Big 12 maintains a 15% stake guaranteeing minimum annual revenues.
- The eight-team bracket features the Jayhawks alongside Florida, Rutgers, Notre Dame, and UNLV, with Big 12 rivals Houston, West Virginia, Iowa State, Kansas State, TCU, and Texas Tech also competing.
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Kansas extends Players Era relationship thru 2030
Kansas men's basketball and the Players Era Festival announced a five-year extension to their agreement, ensuring the Jayhawks will play in the in-season tournament through November 2030. Kansas is perhaps the most decorated blue blood to participate in the Las Vegas-based tournament in its two-year existence. The Jayhawks were not part of the original eight-team
Kansas extends Players Era relationship thru 2030-31
Kansas men's basketball and the Players Era Festival announced a five-year extension to their agreement, ensuring the Jayhawks will play in the in-season tournament through November 2030. Kansas is perhaps the most decorated blue blood to participat...
Kansas men’s hoops signs a five-year contract to play in the Players Era Festival through 2030-31
Kansas has signed a five-year contract for the Jayhawks to participate in the Players Era Festival. This ties one of college basketball's storied programs to the innovative out-of-conference tournament. The Players Era began in Las Vegas in 2024, funneling at least $1 million toward each participating school's name, image and likeness fund. The tournament expanded last year to 18 teams and will have 24 teams split between two events this year. T…
Associated Press News
Kansas men's hoops signs a five-year contract to play in the Players Era Festival through 2030-31
Kansas has signed a five-year contract for the Jayhawks to participate in the Players Era Festival. This ties one of college basketball's storied programs to the innovative out-of-conference tournament.
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