Just like cars, Chinese motorcycles out to conquer Europe
Chinese brands are taking larger shares of Europe’s motorcycle market as ACEM says they accounted for 27.1% of imports in 2025.
4 Articles
4 Articles
Just like cars, Chinese motorcycles out to conquer Europe
At EICMA in Milan, Europe's biggest motorcycle show, visitors were jostling on Friday around the stand of CFMoto, one of the main Chinese brands sold in Europe. The firm from Hangzhou has gained attention by producing engines and assembling models for Austria's KTM, then by winning two Moto3 (250cc) championships in 2024 and 2026. Fans of BMW, Honda and Ducati came to Milan to admire a powerful model fitted with winglets, as well as the off‑road…
Chinese motorcycles, which are increasingly powerful and cheaper, have attracted the crowd to EICMA, Europe's largest motorcycle show, and China has become the EU's second largest motorcycle supplier. In Romania, a brand in Hangzhou has already passed Honda, Yamaha and BMW.
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