JPMorgan Chase steps into media industry, will sell data of 80M clients

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JPMorgan Chase steps into media industry, will sell data of 80M clients

JPMorgan Chase is starting a new venture that would enable marketers to identify individuals by their purchasing behaviors. The financial giant will distribute the information it collects through its 80 million customers, among other companies. Known as Chase Media Solutions, this undertaking is expected to become a vital bridge between brands and consumers, reinforcing their relationship with the interests and hobbies that touch them on a perso…