Greg Joswiak Says Apple's AI Strategy Focuses on Everyday Users, Not AI Enthusiasts

Joswiak: Siri AI is for everyday, not the AI 'lunatic fringe'

Apple Intelligence isn't made to be like Claude, Grok, or other AI tools that the Silicon Valley "lunatic fringe" praise, says Greg Joswiak, it's built to help regular users.Greg Joswiak, Apple's senior vice president of worldwide marketing - image credit: Apple.Apple has long been criticized for being behind on AI with Apple Intelligence, although the improved Siri AI has answered many complaints. But speaking to Time magazine, Apple's senior v…

Greg Joswiak Says Apple's AI Strategy Focuses on Everyday Users, Not AI Enthusiasts

Apple’s artificial intelligence (AI) strategy aims to make the technology more useful for users rather than catering primarily to those seeking advanced AI capabilities. Apple marketing chief Greg Joswiak in a recent interview reportedly shared insights about Apple's AI approach and said the company is confident in its AI strategy, citing its integration of hardware, software, and services as a key advantage over competitors, including OpenAI.