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JOHN'S GENERAL STORE AIMS TO IMPROVE KEY LARGO COMMUNITY

Summary by Florida Keys Weekly Newspapers
Motorists driving south along the Overseas Highway would be hard-pressed to miss the vintage-looking billboard perched high above Adam’s Cut in Key Largo. The large sign advertising candy, gifts, T-shirts and beer also features a sketch of the new general store’s colorful owner, longtime Keys resident and businessman John Cioffi. “I didn’t do it; they did it and I let it happen,” joked Cioffi of his staff’s decision to make his face the face of …
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