Johnnie Walker Updates ‘Keep Walking’ to Focus on Individual Pursuits

Johnnie Walker updates ‘Keep Walking’ to focus on individual pursuits

The long-running brand platform, which in recent years has focused on post-pandemic social connection, is being retooled to emphasize self-expression.

Rahul Mishra designs for Johnnie Walker's Blue Label

Reading Time: 3 minutes  “Keep walking is not about the destination, but about the journey.” says acclaimed designer Rahul Mishra of the iconic campaign for world number one Scotch Whiskey brand, Johnnie Walker.  It is perhaps nowhere more elegantly crystallised than in his limited-edition design for their Blue Label bottle for the Indian festive season.. Being the first Indian fashion designer to be invited to show at Paris Haute Couture Week, …

Johnnie Walker Evolves 'Keep Walking' Campaign for 2026

Credit: Diageo Diageo-owned Scotch brand Johnnie Walker has evolved its iconic ‘Keep Walking’ campaign with a new global creative and film. The campaign first debuted in North America and is set for a global rollout in 2026 across multiple media platforms, including streaming, digital, and social. For more than 25 years, the ‘Keep Walking’ message has championed resilience and progress. The refreshed campaign spotlights the power of the word “ke…

Johnnie Walker opens new luxury store in Selfridges Birmingham

Whisky brand Johnnie Walker has opened a new store in Selfridges Birmingham and released a limited-edition bottle. The Johnnie Walker Blue Label ‘Keep Walking x Birmingham’ Limited Edition bottle will…