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Johnnie Walker celebrates women’s strength in the campaign ‘Strong are the Women’

Summary by Roastbrief US
São Paulo, December 2024 – Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO and titled “Forte São Elas’ (‘Strong are the Women’), the initiative celebrates women’s resilience and strength – which are so often questioned and proposes a toast to the efforts and achievements women have made this year, in the face of all adversities.…
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