Published 09/18/2024 11:01:00 p.m.

John Lewis draws on 100-year legacy in new ad campaign - Retail Gazette

Summary by Retail Gazette

John Lewis is celebrating 100 years of Never Knowingly Undersold in the first installment of its three-part Christmas ad campaign. It marks the start of the department store retailer’s “biggest marketing campaign” after it reinstated the price promise pledge last week after deciding to scrap it two years ago. The 90-second film, created by Saatchi & Saatchi, centres around a John Lewis store window providing a lens on the past and the future wit…

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John Lewis draws on 100-year legacy in new ad campaign - Retail Gazette

John Lewis is celebrating 100 years of Never Knowingly Undersold in the first installment of its three-part Christmas ad campaign. It marks the start of the department store retailer’s “biggest marketing campaign” after it reinstated the price promise pledge last week after deciding to scrap it two years ago. The 90-second film, created by Saatchi & Saatchi, centres around a John Lewis store window providing a lens on the past and the future wit…

09/18/2024 11:01:00 p.m.

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