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Jim Beam Extends Commercial Partnership with New South Wales Rugby League Through 2028 - Ministry of Sport

Bourbon brand Jim Beam has officially announced a partnership extension with New South Wales Rugby League (NSWRL), retaining its status as the Official Dark Spirits Partner of the NSW Blues through to the end of the 2028 season.
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ministryofsport.com broke the news on Wednesday, November 11, 2026.
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