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Sponsored Times Square Billboard Claims 'Jesus Is Palestinian,' Wishes a 'Merry Christmas'

The American-Arab Anti-Discrimination Committee's billboard aims to spark debate on shared heritage and interfaith understanding amid ongoing Palestinian struggles, drawing mixed public reactions.

  • Last week, the American-Arab Anti-Discrimination Committee paid for a digital billboard in Times Square, Midtown Manhattan, during the festive rush.
  • Earlier this year, the American-Arab Anti-Discrimination Committee began renting Times Square ad space with weekly rotations, Abed Ayoub says, framing the campaign as `America First` to highlight common ground.
  • This week, the ADC replaced the message with a billboard quoting `Jesus would say 'tear down that wall'` and plans a New Year's Eve display, featuring religious texts and `MERRY CHRISTMAS`.
  • Public reaction ranged from holiday tourists and onlookers slamming the billboard as an inflammatory prop that `stirs the pot` at Christmas to supportive onlookers such as Giovanni Napoli and other tourists praising the debate it sparked.
  • By linking the claim to Bethlehem and Gaza, the group said ADC's campaign seeks to `Reclaim the truth`, challenge erasure of Palestinian identity, and honor the Palestinian refugee born in contested Bethlehem amid what ADC's post called `genocide` in Gaza.
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Mediaite broke the news in United States on Thursday, December 25, 2025.
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