Japan to enforce new rules on social media stealth marketing from October

Japan to enforce new rules on social media stealth marketing from October

The Consumer Affairs Agency has added the practice to its definition of "improper representation," banned under the law against unjustifiable premiums and misleading representations.

Japan to crack down on social media stealth marketing from Oct. - The Mainichi

TOKYO (Kyodo) -- Japan will regulate from Oct. 1 stealth marketing in which influencers or others are paid to push products and services to their foll

Japan to crack down on social media stealth marketing from Oct.

Japan will regulate from Oct. 1 stealth marketing in which influencers or others are paid to push products and services to their followers without disclosing a financial interest, the government says.