Jack Daniel’s Maker Brown-Forman Misses Quarterly Sales Estimates
Ready-to-drink sales rose 20% and helped offset flat whiskey sales as Brown-Forman kept its annual forecast unchanged, the company said.
- Brown-Forman posted a quarterly sales decline of 1% to $911 million, missing the $914.9 million estimate, though the company earned 38 cents per share, narrowly beating the 37 cents estimate.
- Weak consumer environments in the United States and Europe strained sales, as concerns regarding inflation and jobs made consumers more discerning and GLP-1 use reinforced lower drinking frequency.
- Net sales for the ready-to-drink portfolio increased 20% while whiskey sales were flat; momentum from Jack Daniel Tennessee Blackberry helped offset pressures, CEO Lawson Whiting said.
- Brown-Forman maintained its annual organic net sales forecast of flat growth; CEO Lawson Whiting stated the fiscal 2027 operating environment will "remain challenging" due to macroeconomic pressures and geopolitical instability.
- Spirits companies increasingly rely on flavored products and ready-to-drink cocktails to attract consumers, though these innovations have yet to fully offset weaker demand across the broader spirits category.
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11 Articles
Jack Daniel's maker misses sales estimates on weak consumer spending
Brown-Forman's first-quarter sales fell short of expectations, yet the company reaffirmed its annual financial goals. Economic worries from inflation and job market uncertainties are curbing consumer spending on alcohol, stabilizing whiskey sales while ready-to-drink products thrived. Similarly, competitor Pernod Ricard reported weakened demand in critical global markets. After releasing this information, Brown-Forman's shares experienced a mode…
[Digital Daily Reporter Baek Ji-young] As the slump in the U.S. liquor market continues, the performance of Brown-Forman, famous for Jack Daniel's, has also taken a step backward. In particular, with tequila sales declining by double digits, the company's stock price has fallen by approximately 60% over the past five years. According to the Wall Street Journal (WSJ) on the 2nd (local time), Brown-Forman's net sales for the most recent quarter …
Brown-Forman Sales Slip 1% As Emerging Markets Offset U.S. Struggles - Shanken News Daily
Brown-Forman saw organic net sales come in down 1% to $911 million in its fiscal first quarter ended in July, as solid growth in Mexico and other emerging markets offset a 3% sales decline in the U.S. The company said … Continue reading →
Brown-Forman rides emerging markets strength despite weak U.S. demand - The Lexington Times
Brown-Forman reported a 1% decline in first-quarter sales to $911 million, but ready-to-drink products and emerging markets, particularly Mexico, showed strong growth, even as traditional whiskey categories and developed markets remained under pressure. The post Brown-Forman rides emerging markets strength despite weak U.S. demand appeared first on The Lexington Times.
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