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Why LEGO Just Announced It Will Sponsor an F1 Academy Team for the 2026 Season
Lego will field a branded car driven by Esmee Kosterman in the 2026 all-female F1 Academy and sell a matching toy set to inspire young girls in motorsport.
- Next year the Lego Group will field a Lego-liveried car in F1 Academy driven by Dutch driver Esmee Kosterman and produce a Lego set of the car.
- Building on earlier activations, the Lego Group's F1 partnership launched at last year's Las Vegas Grand Prix and announced during this year's event includes life-size cars and brick trophies.
- Decked in a yellow, pink, blue and black livery, the Lego Racing entry will compete alongside cars backed by all of F1's teams, including a new Cadillac car next year.
- The Danish company will produce and sell the Lego set as part of a push to engage young girls in motorsport from a young age, while Susie Wolff, managing director of F1 Academy, welcomed The Lego Group as an Official Partner.
- Beyond the track, Lego's partnership continues high-profile Lego activations and aims to empower young female participants and builders through commercial and promotional activity around F1 Academy next year.
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23 Articles
23 Articles
Meet the new racing team unveiled at the F1 Las Vegas GP that doesn't care if it loses - The Mirror
Mirror Sport sat down with F1 Academy boss Susie Wolff, LEGO chief product officer Julia Goldin and driver Esmee Kosterman at the Las Vegas Grand Prix to get the inside scoop on an exciting new partnership
·London, United Kingdom
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Motor racing-Gatorade backs all-female F1 Academy and rookie star Lisa Billard
LAS VEGAS (Reuters) -Gatorade will sponsor the all-female F1 Academy and rookie driver Lisa Billard in a deal that the series's Managing Director Susie Wolff said underscored the championship's growing momentum. Read full story
·Malaysia
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Coverage Details
Total News Sources23
Leaning Left2Leaning Right2Center1Last UpdatedBias Distribution40% Left, 40% Right
Bias Distribution
- 40% of the sources lean Left, 40% of the sources lean Right
40% Right
L 40%
C 20%
R 40%
Factuality
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