Minimalists on TikTok Are Obsessed With These Makeup Brands—10 Viral Products I'm Hoarding for Winter

Minimalists on TikTok Are Obsessed With These Makeup Brands—10 Viral Products I'm Hoarding for Winter

We've rounded up all the best on-sale minimal makeup staples from Jones Road and Merit. Keep reading for all our favorites.

How TikTok Changed the Way Consumers Shop (and What It Means for Your Brand)

Not long ago, shoppers had to visit a store in person to buy everyday items. Fast-forward to today, and the buying journey has completely transformed. With just a few taps on a phone, consumers can purchase anything—pizza, pants, pillows, and everything in between. But one platform is accelerating this shift faster than any other: TikTok. The viral hashtag #TikTokMadeMeBuyIt, with more than 77 billion views, demonstrates TikTok’s massive influen…

Is The Shiatsu Massager On TikTok Shop Worth Buying?

I’ve been trying to get my hands on as many viral products from TikTok shop as possible, to give you the most honest reviews possible. The latest one to get sent to me is the shiatsu massager. I’ve seen countless reviews from countless creators absolutely adoring the €40 neck massager. And after a few minutes with it, i can understand why. It’s not bad. The design seems clever, with arm loops that both give you a great way to rest your arms but …