Is It Real? Europe’s New AI Rules Want You to Know

New EU laws make AI content labels compulsory – but might just make it harder to spot deepfakes

By Rory Mulcahy, University of the Sunshine Coast; Aimee Riedel, Griffith University; Lucas Whittaker, Swinburne University of Technology, and Renee Barnes, University of the Sunshine Coast As the world is increasingly flooded with deepfakes, the European Union is taking action to help people distinguish what is real and what is not. It recently started enforcing transparency obligations for tech companies which require them to clearly label any…

Is It Real? Europe’s New AI Rules Want You to Know

For years, the internet has operated on a fairly simple assumption: unless there was reason to suspect otherwise, the photograph, voice or article in front of you was probably created by a human being. Artificial intelligence has made that assumption increasingly unreliable. Since 2 August, new transparency provisions under the European Union’s AI Act have begun applying, introducing rules intended to make it easier to recognise when AI is talki…