Is Athletic Ventures up to the challenge?

Athletics Weekly

Is Athletic Ventures up to the challenge?

Optimism is high as London Marathon Events and the Great Run Company help UK Athletics resurrect the sport’s fortunes For a sport that has traditionally been plagued with infighting, the news that UK Athletics, London Marathon Events and the Great Run Company have joined forces to sign commercial sponsors and stage major events is both encouraging and historic. While those three organisations have enjoyed a decent relationship over the years, th…