Investments in Sports Fan Engagement Are Increasing, but Returns Are Difficult to Prove
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VODNJAN, Croatia--(BUSINESS WIRE)--Research commissioned by Infobip, the international AI-first cloud communications platform celebrating its 20th anniversary, shows that brands are significantly increasing their investments in sports fan engagement, even though many struggle to prove the impact on their business operations. The global study of 500 marketing and digital leaders across various sectors, including retail, financial services, teleco…
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bug.hrNew research from cloud communications platform Infobip shows that brands are increasing their investment in sports fan engagement, while at the same time many of them are still struggling to prove the business impact of those investments. The research, conducted among 500 marketing and digital leaders from various
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