Aman Just Launched a New Hospitality Brand Focused on Longevity and Wellness
Novak Djokovic will help shape the brand’s wellness programming as the first Miami property adds a hotel, residences and a private members club.
- On Tuesday, Aman Group announced its third brand, Atma, a new ultra-luxury brand pioneering performance living. The first location will be a 100-story tower in Miami, Florida, opening in 2031 with a hotel and private members club.
- Led by CEO Vladislav Doronin, Aman Group developed Atma to pioneer performance living, marking a shift toward measurable health outcomes. This follows the launch of Aman and the lifestyle-focused Janu brand.
- The Miami property will feature a 120,000-square-foot spa and world-class racquet club alongside 480 residential units developed with Novak Djokovic. The facility integrates recovery spaces, medical wellness centers, and nutrition-led dining.
- Tennis champion Novak Djokovic serves as a global partner leading the brand's focus on longevity and wellness programming. He stated, "True performance is built on balance," emphasizing training, recovery, nutrition, and mental wellbeing.
- Meaning "the spirit" or "the true self" in Sanskrit, Atma intends to expand beyond Miami into urban and remote destinations. The brand aims to support individuals in how they work, recover, and connect with others.
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NOVAK Djokovic is entering a new business project outside of the sports field.
Djokovic is collaborating with the Aman group to create ATMA, a complex with a hotel, residences, sports facilities, a wellness center and specialized nutrition programs. The post Novak Djokovic expands into business – Skyscraper in Miami with tennis courts (pic) appeared first on in.gr.
Aman Just Launched a New Hospitality Brand Focused on Longevity and Wellness
Aman Group continues its partnership with Novak Djokovic to expand with a ‘performance living’ brand.Atma Miami’s planned pool, shown here in a rendering.Credit: AmanKey PointsAman Group is launching a new wellness-focused hospitality brand called Atma, debuting in Miami in 2031. Novak Djokovic is the brand’s global partner.Atma will feature luxury accommodations, wellness programming, and top-tier sports facilities designed for performance and …
Aman Confirms Its Secret Third Brand Is Atma, Opening in Miami in 2031
Aman has confirmed what the paper trail suggested to Skift in January. The open question is delivery: Janu, the group's second brand, has one hotel open after more than six years since its launch.
The Manila Times
India ShortsINTRODUCING ATMA: A REVOLUTION IN WELLBEING BY AMAN GROUP
LONDON, Nov. 11, 2026 /PRNewswire/ -- Aman Group, hospitality and lifestyle company behind Aman and Janu, announces the launch of ATMA, a new ultra-luxury brand pioneering...
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