US EditionInternet-famous ‘Heated Rivalry’ Canada fleece jacket to go on sale
Accent Aigu and Province of Canada will release the iconic fleece jacket with 10% of proceeds going to charity, following fan petitions and viral demand.
- On Wednesday, Jan. 28, 2026, Accent Aigu Entertainment announced a deal with Province of Canada to produce the Team Canada fleece jacket worn by Shane Hollander, available soon for pre-order in Canada.
- Fans propelled the campaign by viral memes, knockoffs and fan recreations that increased demand, while an online petition grew from nearly 4,000 to over 6,000 supporters, per Change.org petition founder Farrah Sanjari.
- Producing the fleece in Canada was a priority, and the Toronto-based Province of Canada will produce, distribute, and donate ten per cent of proceeds to an undisclosed charity, with no pricing or release date announced.
- Fans will soon be able to buy the internet-famous fleece, as producers Jacob Tierney and Brendan Brady said the release responds to fan requests and promotes inclusivity.
- Sign-Ups on Province of Canada's website will provide updates, and supporters say the fleece could lower barriers for women and LGBTQIA+ fans to engage.
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Heated Rivalry fleece: Sign up to get notified when sales go live.
It's a great week to be a loon. If you've fallen under the spell of the hit HBO Max/Crave show Heated Rivalry, you know how incredible Shane Hollander's Team Canada fleece is. He sported it during his time in Sochi for the Olympics. The fleece was so good that fans have been begging Canada to "release the fleece" for weeks. On Threads, the term "release the fleece" has 47 million tags. And we finally have incredible news, loons — the Heated Riva…
Shane Hollander’s Viral Canada Fleece Can Now Be Yours, Thanks to a Made-In-Canada Brand
“We noticed the conversation happening online around The Fleece, so we shared a post as a way of raising our hand,” says the co-founder of Province of Canada, the Toronto apparel company that’s producing an official version of the much-coveted jacket from 'Heated Rivalry.'
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