US EditionMeta to Limit PG-13 Rating Use for Teen Accounts in Motion Picture Association Deal
Meta will reduce its use of the Motion Picture Association's PG-13 rating on Instagram teen accounts and add a disclaimer to clarify differences between the two systems.
- Meta and the Motion Picture Association reached a settlement on Tuesday, resolving a dispute over Meta's use of the PG-13 film rating to describe Instagram Teen Accounts.
- The Motion Picture Association sent a cease-and-desist letter after Meta announced its Teen Accounts would be "guided by" the PG-13 rating, calling the claim "literally false and highly misleading."
- Meta will "substantially reduce" references to the PG-13 mark and add a disclaimer stating the Motion Picture Association does not rate, endorse, or approve Instagram content settings.
- The disclaimer clarifies that social media moderation differs from movie ratings, stating "There are lots of differences between social media and movies." This prevents parent confusion between the two systems.
- Operating for nearly sixty years, the Motion Picture Association maintains its rating system "aligns with the views of the majority of American parents," protecting the trust it has built with families.
16 Articles
16 Articles
Meta Caves To The MPAA Over Instagram’s Use Of ‘PG-13,’ Ending A Dispute That Was Silly From The Start
Back in October, Meta announced that its new Instagram Teen Accounts would feature content moderation “guided by the PG-13 rating.” On its face, this made a certain kind of sense as a communication strategy: parents know what PG-13 means (or at least think they do), and Meta was clearly trying to borrow that cultural familiarity to signal that it was taking teen safety seriously. The Motion Picture Association, however, was not amused. Within ho…
The measure is part of the Motion Picture Association, which in October argued that the use of its label on the platform could confuse the parents and break their registered mark
UPDATE 2-Meta to limit PG-13 rating use for teen accounts in Motion Picture Association deal
In October Meta said its Instagram platform would limit what users under 18 can see through filters inspired by the MPA's PG-13 classification. The MPA later sent a cease-and-desist letter, arguing the platform's use of the label risked confusing parents and infringed its trademark.
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