RBC Commits to Multi-Year Extension of Hilton Head’s PGA Tour Signature Event
RBC renews long-term title sponsorships after year-over-year viewership gains of 42% at the RBC Heritage and 16% at the Canadian Open, reinforcing strong economic and fan engagement.
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6 Articles
RBC signs on to multi-year deal as Heritage tournament sponsor
HILTON HEAD ISLAND, S.C. (WSAV) — A major economic driver in the Lowcountry, the RBC Heritage, will be sticking around for years to come after confirming a sponsorship deal Monday. The PGA Tour and RBC announced that RBC signed a multi-year extension of the bank's title sponsorship. RBC has been the title sponsor since 2012, but recent contracts were signed for one year at a time. Tournament Director Steve Wilmot said the long-term partnership p…
Hilton Head's Heritage keeps long-time tournament sponsor. How about its PGA Tour status?
Royal Bank of Canada agreed to a multiyear deal to continue as title sponsor of the Heritage PGA Tour event at Hilton Head's Harbour Town Golf Links. RBC will also continue to sponsor the Canadian Open.
Inside RBC’s decision to commit long term to the Canadian Open and PGA Tour
After renewing its Canadian Open sponsorship on a long-term deal, RBC's next step is a long-term venue strategy, perhaps with more help from the PGA Tour. The post Inside RBC’s decision to commit long term to the Canadian Open and PGA Tour appeared first on SCOREGolf.
RBC extends sponsorship of Canadian Open
TORONTO – RBC has extended its sponsorship of the Canadian Open in a multi-year agreement, the bank announced Monday. RBC – which also extended its sponsorship of the RBC Heritage in South Carolina – has been the title sponsor of the Heritage since 2012 and the Canadian Open since 2008. “As the title sponsor of two events on the PGA Tour schedule, RBC plays an essential role in golf, providing both critical development at the amateur level and l…
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