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Inside Kendall Jenner’s New 818 Tequila Campaign, Where Some Things Are Better Naked

The brand’s first-ever product spot highlights agave, water and yeast as Jenner says the campaign is built around the idea that less is more.

Summary by ELLE
In an exclusive interview, the brand founder shares why she toned down the sex appeal of her new 818 Tequila campaign, what she thinks is better naked, and her favorite fall cocktail.

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  • 67% of the sources are Center
67% Center

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Maxim broke the news on Monday, November 9, 2026.
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