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Inside Cumulus’ Strategy for Emergencies in Oxnard-Ventura-Santa Barbara

Summary by Radio World
Investing in redundancy at your transmitter site makes a difference when you need it most. Just ask Sommer Frisk, vice president and market manager of Cumulus’ Oxnard-Ventura-Santa Barbara cluster. The southernmost county on California’s central coast has run the gamut of scenarios that disrupt “normal” operations. Frisk is in her 12th year leading the stations and is a longtime Ventura County resident. She has experienced multiple instances of …
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