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'Industry-leading' holiday homes manufacturer enters administration
Frazer Ulrick of Westgates Restructuring Limited has been appointed administrator as the company faces uncertainty over its future and customer warranties.
On Monday, September 7, Hull-based manufacturer Sunseeker Holiday Homes entered administration, putting 76 jobs at risk. Frazer Ulrick of Westgates Restructuring Limited was appointed administrator.
Insider Media explained the manufacturer faced cash flow difficulties from rising costs and payment terms, while competing against larger manufacturers selling stock at marginal losses.
In accounts approved May 27, directors stated, "The company has adequate resources to continue trading for at least 12 months," yet the firm entered administration just four months later.
A sales process for the Hull manufacturing site and brand is now underway. Administrators have 8 weeks to formulate proposals determining whether the business is rescued, liquidated, or dissolved.
This collapse follows a difficult year for British manufacturing and retail, with Accell Group also entering administration. However, brands including Aldi and Superdrug announced new store openings for 2026.