Republicans Are Flooding Senate Races with ad Money, but Paying a Premium
Republicans spent $233 million on broadcast ads in nine battleground races, but Democrats got about 40% more rating points, AdImpact data showed.
- In nine competitive Senate races last month, Republicans outspent Democrats by nearly 100%, spending $233 million to $121 million, yet achieved only about 40% more Gross Rating Points, or GRPs.
- Republicans rely heavily on outside groups like super PACs paying elevated rates for late-cycle ad buys, while Democrats prioritize candidate-coordinated campaigns securing cheaper inventory booked earlier in the election cycle.
- In North Carolina, Republicans outspent Democrats by about $17 million to $14 million in September, yet Democrats secured more than 71,000 GRPs versus about 58,000 for Republicans. Maine showed identical inefficiency for Republicans.
- Recognizing financial inefficiency, Republicans began cutting remaining ad bookings by about $15 million in early October. A Supreme Court ruling now allows national committees to access candidate rates through coordinated buys.
- Veteran Republican strategist John Thomas noted that the "shock and awe" of massive spending often fails to translate to ground-level impact in Senate races. This efficiency gap may determine outcomes in the final stretch.
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Republicans Are Spending More to Get Less
“Republicans are spending hundreds of millions of dollars on advertising in battleground Senate races as they scramble to defend increasingly competitive GOP seats in the final stretch of the midterms,” CNN reports. “But when it comes to how far they can stretch a dollar, they’re effectively paying premium prices at Whole Foods while Democrats are […]
In the midterm ad wars, Republicans are spending more to get less
By David Wright, CNN (CNN) — Republicans are spending hundreds of millions of dollars on advertising in battleground Senate races as they scramble to defend increasingly competitive GOP seats in the final stretch of the midterms. But when it comes to how far they can stretch a dollar, they’re effectively paying premium prices at Whole
Republicans are playing defense — and it’s costing them
By David Wright, CNN (CNN) — Republicans are spending hundreds of millions of dollars on advertising in battleground Senate races as they scramble to defend increasingly competitive GOP seats in the final stretch of the midterms. But when it comes to how far they can stretch a dollar, they’re effectively paying premium prices at Whole
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