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Unprecedented: French Fashion Industry Launches Class Action Lawsuit Against Shein - RetailDetail EU

Summary by retaildetail.eu
Twelve trade federations and around 100 fashion brands are filing a class action lawsuit against Shein in France. They accuse the Chinese platform of unfair competition and are seeking millions of euros in damages.

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The French trade is a common front against Shein, the Chinese e-commerce platform, already in the sights of the French government. From large distribution to toys: twelve federations of traders and a hundred brands decided on November 19 to sue the Asian giant of e-commerce. They denounce the "unfair competition" of the platform.

·Paris, France
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In France, several trade associations have sued the Asian online retailer Shein, accusing the Chinese-based company of unfair competition. Shein's business model is based on the "non-compliance with the rules in force in France," says a communication.

·Germany
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The Chinese brand Shein, which sells clothing at the price of a pack of chewing gum, has been the subject of a collective complaint since Wednesday, November 19th. This unprecedented legal action has been brought by twelve French textile federations alongside a hundred or so brands for unfair competition. French brands do not demand the closure of Shein, but financial compensation to the Chinese giant. (Police, justice and other facts).

Asian online retailer Shein, who recently opened a first permanent store in Paris, continues to face strong headwinds in France: several trade associations have sued Shein for «unfair competition».

In the heart of Paris, a pop-up store of the Chinese fast-fashion brand Shein has just opened its doors at the BHV. But don't be mistaken: the stakes go far beyond the mere bump for €5 sweaters. What is being played before our eyes is a real test for the European Union, because beyond the cheap products of the Chinese brand, it is the whole European balance that is being challenged. The first challenge is economic The problem comes from a very s…

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NotreTemps.com broke the news in on Wednesday, November 19, 2025.
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