OnePlus Appears to Be Winding Down as a Brand

OnePlus may be pulling back from yet another major market, and it's a big one

OnePlus 15 (left) and Nord 6 (right) Credit: Tushar Mehta / Android Authority TL;DR After recently recommending OPPO phones to customers in Europe, OnePlus appears to be scaling back operations in other markets. All devices, including the latest OnePlus 15 and 15R, are listed as out of stock on the official OnePlus UK store. Stock appears to be dwindling in the US, too, leaving potential buyers with limited options. A OnePlus reorganization, a…

OnePlus Appears to be Winding Down as a Brand

In some countries, the OnePlus web site has started redirecting potential customers to Oppo-branded products instead of OnePlus products. (OnePlus is owned by Oppo.) This hasn't started yet in the US, where Oppo doesn't currently operate. But OnePlus has already scaled back its US operations, with none of its last few generations of phones being picked up up by any US carrier.

OnePlus Is Quietly Steering Customers Toward OPPO Products

OnePlus is directing customers in some European markets toward OPPO devices, with its German website presenting OPPO as the natural upgrade path for existing users. The regional handoff adds to "months of speculation that the smartphone brand is slowly being folded into its parent company," reports ...

I’ll miss OnePlus, I believe in Nothing, but I want to see what Oppo’s going to do next

While OnePlus' fate isn't decided yet, the prospect of the brand leaving key markets could shift the entire industry in truly fascinating ways.