IGD urges brands to ‘compete beyond quality’ as private label closes the gap
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Brands Need To ‘Compete Beyond Quality’ As Private Label Closes The Gap
IGD is urging brands to focus on visibility, innovation and emotional connection to drive growth in an increasingly competitive, value-driven market. Last month, IGD reported that private label grew 52% faster globally than manufacturer brands in 2025 and now accounts (more…)
Business & Industry | News | Analysis | Magazines- Asian Trader -
retailtimes.co.ukIGD urges brands to ‘compete beyond quality’ as private label closes the gap
IGD is urging brands to focus on visibility, innovation and emotional connection to drive growth in an increasingly competitive, value-driven market.In August, IGD reported that private label grew 52% faster globally than manufacturer brands in 2025 and now accounts for more than 40% of grocery sales across several major European markets, including the UK (44.3%) and Germany (46.9%).With private label closing the gap on quality and trust, brands…
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