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IE Business School Turns ABB Bank Transformation Into Business Case Study
The case study cites a 16-fold jump in mobile users and 14 Agile domains as ABB Bank’s transformation draws academic interest.
IE Business School published a new case study on Wednesday titled "ABB Bank's Next Frontier: Choosing the Scope and Path of Growth," examining ABB Bank's digital and strategic transformation.
Developed by Professor Antonio Zabaleta Moreno, the study traces the bank's evolution from 2016 challenges toward its strategic goals for 2026-2028.
Agile adoption reduced product development time from 243 days to 59 days, while mobile banking users surged from around 171,000 in 2020 to 2.6 million in 2025.
The bank prioritizes wider use of artificial intelligence solutions while developing services integrated into customers' everyday lives as a lifestyle partner for growth.
Chairman Abbas Ibrahimov said the study reflects growing international academic interest in the digital and organizational transformation taking place across Azerbaijan's banking sector.