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IE Business School Turns ABB Bank Transformation Into Business Case Study

The case study cites a 16-fold jump in mobile users and 14 Agile domains as ABB Bank’s transformation draws academic interest.

  • IE Business School published a new case study on Wednesday titled "ABB Bank's Next Frontier: Choosing the Scope and Path of Growth," examining ABB Bank's digital and strategic transformation.
  • Developed by Professor Antonio Zabaleta Moreno, the study traces the bank's evolution from 2016 challenges toward its strategic goals for 2026-2028.
  • Agile adoption reduced product development time from 243 days to 59 days, while mobile banking users surged from around 171,000 in 2020 to 2.6 million in 2025.
  • The bank prioritizes wider use of artificial intelligence solutions while developing services integrated into customers' everyday lives as a lifestyle partner for growth.
  • Chairman Abbas Ibrahimov said the study reflects growing international academic interest in the digital and organizational transformation taking place across Azerbaijan's banking sector.
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IE Business School turns ABB Bank transformation into business case study

The case study examines the bank's digital transformation, agile operating model and AI-led growth plans.

·Sheffield, United Kingdom
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The Record broke the news in Woodland Park, United States on Wednesday, October 14, 2026.
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