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Ice cream brand sold in stores nationwide files for bankruptcy
A court found Rebel intentionally infringed Van Leeuwen’s trade dress and ordered packaging changes before the ice cream maker sought bankruptcy protection.
- On Friday, Aug. 14, Rebel Creamery filed for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the District of Utah, following a trademark dispute with competitor Van Leeuwen.
- Judge Eric Komitee ruled on July 16 that Rebel intentionally infringed on Van Leeuwen's trade dress, ordering the company to pay approximately $23.8 million in disgorged profits.
- Court records show Komitee described Van Leeuwen's packaging as 'monochromatic, pastel cardboard packages with minimalist designs and black cursive script,' noting Rebel used 'a near-identical color scheme and script on their packaging, with slight design differences to convey dietary information.'
- Rebel appealed the ruling on Aug. 12, filing notice with the U.S. Court of Appeals, and listed Van Leeuwen's nearly $24 million claim as 'disputed' in its bankruptcy filing.
- Founded in Utah in September 2017 by Austin and Courtney Archibald, the keto-friendly brand markets itself as the 'lowest glycemic index ice cream in the market' and operates nationwide across major retailers; court filings do not establish the judgment as bankruptcy's sole cause.
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Total News Sources11
Leaning Left1Leaning Right1Center8Last UpdatedBias Distribution80% Center
Bias Distribution
- 80% of the sources are Center
80% Center
C 80%
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