Introduction Since 2 August 2026, the use of artificial intelligence in advertising has to be examined at two levels: The first concerns the obligation of transparency related to the intervention of the AI provided for in Article 50 of the AI Act, some of which came into force on that date; The second includes the rules already applicable to any commercial communication: loyalty of the message, intellectual property, right to image, data protect…
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Introduction Since 2 August 2026, the use of artificial intelligence in advertising has to be examined at two levels: The first concerns the obligation of transparency related to the intervention of the AI provided for in Article 50 of the AI Act, some of which came into force on that date; The second includes the rules already applicable to any commercial communication: loyalty of the message, intellectual property, right to image, data protect…