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I Tried Anatomē Expression and Finally Found a Fragrance Philosophy that Makes Sense
The six-scent collection uses aromachology to match moods, and a new 50ml size has launched exclusively in stores and online.
- The London-born wellbeing brand anatom has launched a new 50ml size for its functional fragrance collection, designed as a mood-based wardrobe rather than a traditional signature scent.
- Drawing on aromachology, each fragrance complements specific emotional states; the collection features six functional parfums—Energy, Focus, Balance, Support, Order, and Expression—crafted with natural botanicals and essential oils.
- Expression Eau de Parfum, the best-selling scent, blends marine sea salt and cedarwood; the 100ml bottle costs £125, while a 10ml version costs £28 for customers testing before commitment.
- The Travel Discovery set offers 10ml sprays of all six functional scents for £100, providing an accessible introduction to the fragrance wardrobe for exploratory customers.
- Separately, the brand's site features the SmilePro Advanced Whitening Kit, a dentist-developed system claiming to deliver visibly whiter teeth in 10 minutes, currently available with 50% off.
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47 Articles
47 Articles
MK Citizen+27 Reposted by 27 other sources
I tried anatomē Expression and finally found a fragrance philosophy that makes sense
Forget the idea of a signature scent. London wellbeing brand anatomē has created a fragrance wardrobe designed around how you want to feel.
·Milton Keynes, United Kingdom
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Total News Sources47
Leaning Left3Leaning Right0Center38Last UpdatedBias Distribution93% Center
Bias Distribution
- 93% of the sources are Center
93% Center
C 93%
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