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Urban Outfitters Embraces Campus Life in First CTV Commercial

Students are landing brand deals and internships as TikTok followings help them build campus networks and hands-on experience.

Summary by Marketing Dive
The high-energy spot is part of the “Back-To-Campus” brand platform and comes as the retailer continuous to set its sights on Gen Z.

2 Articles

Marketing DiveMarketing Dive
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Urban Outfitters embraces campus life in first CTV commercial

The high-energy spot is part of the “Back-To-Campus” brand platform and comes as the retailer continuous to set its sights on Gen Z.

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psucollegian.compsucollegian.com
Lean Left

‘I bend my social media to what I do in real life’ | Student influencers bring personal brands to campus

No matter how much the internet evolves, one of its byproducts has remained consistent: The popularity of social media.

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psucollegian.com broke the news on Wednesday, August 12, 2026.
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