US EditionPublished • loading... • Updated
Hyundai CRATER Concept Makes Global Debut at AutoMobility LA 2025
The Crater concept highlights Hyundai's next step in rugged electric SUVs with off-road features and design elements aimed at U.S. buyers, amid a 29% sales increase.
- On Thursday, Hyundai Motor unveiled the Crater concept at the LA Auto Show, marking its global debut; Hyundai said it's a "next evolution of Hyundai's rugged XRT design with even more toughness and capability to reflect U.S. customer desires."
- Hyundai's strong sales have driven domestic growth up 29% to more than 1.7 million vehicles, prompting concept cars to gauge interest and signal the XRT sub-brand's off-road direction.
- The Crater packs skid plates, lockers and 33-inch all-terrain tires, inside are four small detachable displays and four Camp Modes with HUD animations, Hyundai said.
- For now, the company calls the Crater a design exploration and declined to discuss production plans, while observers say it signals Hyundai is moving toward more capable off-road EVs.
- The design nods to Jeep Wrangler, Ford Bronco and GMC Hummer, while analysts say Hyundai must push further to match volumes and margins in America's wilderness.
Insights by Ground AI
21 Articles
21 Articles
The Hyundai Crater May Just Be A Concept. But It's More Important Than You ThinkThe Hyundai Crater May Just Be A Concept. But It's More Important Than You Think
Hyundai has one major problem in America: It can't compete with American or Japanese trucks and off-roaders. Now, the company is fixing that.
Coverage Details
Total News Sources21
Leaning Left2Leaning Right0Center5Last UpdatedBias Distribution71% Center
Bias Distribution
- 71% of the sources are Center
71% Center
L 29%
C 71%
Factuality
To view factuality data please Upgrade to Premium
