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HTC VIVE Joins LEXRA Founding Board of Directors, Reaffirming Commitment to Location-Based XR

On Monday, April 6, 2026, HTC VIVE joined the Location-Based XRMedia founding board of directors as a sponsoring partner, reinforcing its leadership role in the immersive technology sector.
HTC helped establish the modern LBXR industry in 2016, enabling arcade operators to legally license virtual reality content through its VIVEPORT app store, laying groundwork for today's ecosystem.
Senior Director of Sales Engineering Dave Myers will represent HTC on the board, bringing over 25 years of experience in mobile and immersive technologies to support global venue operators.
"Their decision to join LEXRA's founding board sends a powerful message to the market," said Executive Director Bob Cooney, adding credibility to the association's mission of fostering industry collaboration.
LEXRA continues to build a representative leadership group of operators, suppliers, and technologists, focusing on establishing best practices and supporting sustainable growth across the location-based XR industry.

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