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How travelers plan to leave ‘host mode’ behind in 2027
Survey of 2,000 travelers finds 31% want quiet questing, with peace and fewer obligations topping 2027 vacation trends.
Quiet questing emerged as the most popular travel trend for 2027, according to a recent survey of 2,000 Americans by Talker Research, with 31% interested in vacations built around peace and escaping obligations.
Burnout drives this shift, as 51% of Americans report returning from leisure trips feeling completely drained, while 67% agreed that being in "host mode" while traveling feels more like working a job.
Travelers aim to leave responsibilities like cleaning behind, with 30% citing it as a top chore to avoid, while 44% identified beach and coastal settings as their preferred destinations for finding calm.
Gemma Bull, vice president of global storytelling at IHG Hotels & Resorts, said travelers seek a break from the "everyday mental load," as other emerging trends include traveling "like a local" and "selective splurging" .
Vacation bookings are already underway for the coming year, with the average respondent having two out of the three trips they want to take in 2027 planned, signaling strong demand for these getaways.