When a startup is left with no margin to raise salaries, the founder feels that the talent slips between his fingers. Coté Soler, CEO of BeLiquid, shows that there is no need to bleed out the box: the motivation levers that most withstand the attacks of the market are precisely those that do not carry euros stuck. The lesson is uncomfortable and at the same time liberating: the real retention is in the hands of the leader, not of the budget. Mon…
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When a startup is left with no margin to raise salaries, the founder feels that the talent slips between his fingers. Coté Soler, CEO of BeLiquid, shows that there is no need to bleed out the box: the motivation levers that most withstand the attacks of the market are precisely those that do not carry euros stuck. The lesson is uncomfortable and at the same time liberating: the real retention is in the hands of the leader, not of the budget. Mon…