How to Measure Influencer Metrics That Matter (Not Vanity Numbers) - Lilach Bullock
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In the era of hyperconnectivity, the market needs to migrate from the marketing of influencers to Public Relations with content creators
Engagement Metrics Vs Followers: What 1M+ Orders Show
Marketers have argued about vanity metrics for a decade. The argument usually runs on opinion, because the people being surveyed have every reason to say the fashionable thing. Purchase records do not have that problem. When someone pays cash for a metric, they are telling you, with their own money, which number they believe platforms actually reward. Boostero runs a platform where people do exactly that, and they pulled the order book apart to …
How to Measure Influencer Metrics That Matter (Not Vanity Numbers) - Lilach Bullock
Straight answer: the metrics that matter are engagement rate calculated on true reach (not followers), cost per acquisition through a tracked link or code, and saves/shares as a proportion of likes, because those three tell you whether people are buying attention or buying behaviour change. Follower count and total likes tell you almost nothing about sales. If your influencer report only shows reach and impressions, ask for the rest before you p…
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