How to Get Young Audiences in Theaters? Show Old Movies

IndieWire

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How to Get Young Audiences in Theaters? Show Old Movies

Opening soon in a theater near you are “Run Lola Run,” “Interstellar,” “Hereditary,” “Split,” and “Spirited Away.” They join fellow comeback kids “Oldboy,” “Stop Making Sense,” “Coraline,” “Amelié,” and Pixar’s pandemic-era films making their theatrical returns. Last year’s strikes can take credit for some of this nostalgia: With distributors forced to delay films, theaters are desperate for product. However, desperation is not the only mother …